Wednesday, 30 June 2010

Pretentious....moi?

In a happy marketing coincidence I was contemplating the fact that we should eat more fruit and vegetables (because this is the kind of thrilling thing I sometimes contemplate) on the very day that an Abel & Cole flyer had been popped through our front door announcing that they were now operating in our area. So rather than ignore the universe I am busy trying them out. Today I received, for the third week, a 'small mixed organic box' which is apparently perfect for one person according to them but I am seeing how it does the OH and I and will upscale if necessary. So far I am enjoying the delivery and have been very impressed with the quality generally. I especially like that the box normally has a little recipe card tucked in with it so you can try something different with some of the produce you've just received. My only concern is that I have wasted a fair amount of the vegetables simply because they don't always fit into what we're having for dinner although I am getting better at making sure I incorporate what we receive. Abel & Cole have loads of information on their website (particularly in the faqs section) about the 'organicness' of their goods, their packaging and their work with small, independent producers.....so if you're a 'concerned shopper' then they may be for you.

The OH said that our weekly organic box is pretentious! Which made me laugh and tcha with disdain but I did mull it over and fair enough in some respects I suppose if one was going to go round blabbing about it and how fantastically virtuous it is.....which I am soooo not doing here by the way....I just like that it is an easy way to support independent organic producers. I would love to shop exclusively at small grocers and/or farmers' markets but that is not really an option so for now I am going to go along with the pretentious organic weekly box!

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