Changing the way we behave....

I read an interesting article in the New York Times Magazine recently entitled 'Why Isn't the Brain Green' by Jon Gertner. Although it gets quite technical in terms of behavioral psychology, I think the basic question Gertner asks is intriguing. Why aren't we all more concerned about climate change? Why is there very little sense of urgency among the majority of the population?

I don't know the answer to this. I just know that personally, inaction is often due to a combination of ignorance and laziness. As the article concludes, unfortunately, human beings don't always act in their own/society's best interests. Hence the need for greater incentives and stricter laws. I am no fan of being told what to do but sometimes it seems to me that if we can't be trusted to help ourselves, we need some significant pushes in the right direction...